History of Coffee

Cool History of Coffee

Posted by Christopher Morini on November 15, 2010 (0 Comments)

Dark as Hell,
    strong as death,
        sweet as Love
.

Simply... how coffee conquered the world. From its origins in Africa and Arabia, the rakish coffee bean has come to occupy a prime position as the preferred beverage of consumer societies.Freelance journalist, Brigitte Scheffer recounts how it happened.


In the beginning was the bean...

There is a region in Ethiopia called Kafa which, according to one legend, gave its name to the plant. Members of the Gallapeople in Ethiopia noticed that they got an energy boost when they ate the coffee cherry ground up with animal fat. After the year 1000 Arab traders brought coffee back to their homeland and cultivated it for the first time on plantations. They also began to boil the beans, creating a drink which they called quahwa, literally 'that which prevents sleep'. The world's first coffee shop, Kiva Han, opened in 1475 in Constantinople. Coffee houses become centres of political and religious debate, so much so that Sultan Amurat III had the coffee houses closed and their proprietors tortured. Coffee was declared mekreet, 'undesirable'. The vizier Mahomet Kolpili went further and had the coffee houses razed to the ground, their more conspicuous customers sewn into leather sacks and thrown into the Bosphorus.

Turkish law made it legal for a woman to divorce her husband if he failed to provide her with her daily quota of coffee.


Sips and salons

Coffee arrived in Europe in the seventeenth century with Italian traders. Pope Clement VIII initially urged his advisers to consider the favourite drink of the Ottoman Empire to be part of the infidel threat. After one sip, however, he decided to baptize it instead, making it an acceptable Christian beverage. In 1683 Franz Kolshitsky, a former prisoner of the Turks, bought up all the coffee beans left behind at the siege of Vienna, when the Turks were beaten by the King of Poland. Kolshitsky opened up the first coffee house in Vienna and soon headed a chain of establishments throughout Central Europe. Word spread to Paris, where the Italian Francisco Procopio dei Celtelli opened the city's first salon - the Cafe Procope. In England King Charles II raged against coffee houses as centres of sedition. They were meeting points for writers and businessmen. The Lloyds insurance business started in the back room of a coffee house in 1689. Convinced of the poisonous effects of both tea and coffee, King Gustavus III of Sweden ordered the reprieve of two condemned criminals, provided one drank coffee and the other tea in vast quantities e1qvery day. The College of Physicians was to dissect them when they died and confirm the dangers of the drugs. But the criminals outlived both the judge and the physicians, while the king himself was assassinated.

The French philosopher Montesquieu complained: 'Were I the King, I would close the cafes, for the people who frequent those places heat their brains in a very tiresome manner.'

 

Brazil rules the cups

With the expansion of European trading empires. Coffee was taken back to the tropical regions of Africa and on to the Caribbean, Latin America and South Asia to be grown on estates. In Brazil the development of improved transport systems, particularly railways, in and around Rio State and the importation of slave labour led to the growth of an industry that dominated world markets. Until the end of the Second World War, Brazil supplied between a half and three-quarters of the world coffee market. In the 1930s, in co-operation with Colombia and other Latin American countries, Brazil attempted to compel the coffee-importing countries to raise the price of coffee. But Britain and Holland had large-scale coffee plantations in East Africa and Indonesia respectively and this pioneer attempt to form a producer cartel failed. In 1938 the Nestle company introduced spray-dried coffee in Switzerland.

Coffee first reached Brazil when Lieutenant Colonel Francisco de Melo Palheta returned from French Guiana with a bouquet from his lover in which were hidden cuttings and fertile coffee seeds. 

 

Instant markets

  • In the US demand for coffee grew sharply. The Boston Tea Party in 1773, where British tea was thrown into the sea, made drinking coffee rather than tea a patriotic duty. The industrial technologies of the late-nineteenth century transformed coffee beans - previously sold green and then cooked on the home stove - into factory-roasted and pre-packaged commodities for a mass market. The popular coffee blend Maxwell House was named after the hotel in Nashville, Tennessee, where it was first served in 1886.
  • At the beginning of the twentieth century Hills Bros in the US began packing roast coffee in vacuum tins, spelling the end of the ubiquitous local roasting shops and coffee mills. In 1901 the first soluble 'instant' coffee was invented by Japanese-American chemist Satori Kato of Chicago. Decaffeinated coffee was introduced to the US in 1923 by the German importer Ludwig Roselius. Coffee sales boomed during Prohibition.

    During the Second World War American soldiers were issued instant Maxwell House coffee in their ration kits.


The bean expands

  • In post-war Europe and the US coffee consumption grew way beyond its pre-war levels. Manufactured by multinational companies like General Foods, Nestle or Allied Lyons, and backed by expensive advertising campaigns, instant coffee soon came to occupy a large sector of the British and US markets. Advertisements promised to transform women from household drudges into ladies of leisure by simplifying the coffee-making process.
  • Profits from the coffee trade began to concentrate in the shipping, processing and retailing sector. The most labour-intensive, risky and unprofitable part of the operation - growing and processing the bean itself - was left to small-scale producers. The strongly-flavoured Robusta coffee grown in Africa proved particularly suited to instant coffees. Some 17 sub-Saharan countries become heavily dependent for their economic survival upon cash-crop exports of coffee.

    Coffee is the world's most 'democratic' plant - it takes root easily and cohabits well with its neighbours.


Small indulgences

  • Discerning drinkers, however, remained resistant to instant coffee and opted for the real thing. Italians favouredcappuccino - named for the resemblance of its colour to the robes of the monks of the Capuchin order - and espresso.Turks and Arabs stayed faithful to endless tiny cups of very strong coffee flavoured with cardomom.
  • Meanwhile coffee-making paraphernalia proliferated in domestic kitchens. More recently, gourmet and organic blends have begun to make a come-back, heralding the return of the coffee-shop. When there's no cash for 'big' things like cars or houses, avid consumers spend extra money on 'small' luxuries like speciality coffees - a phenomenon known as the 'small-indulgence syndrome'. In the last 15 years the number of coffee bars in the US has leapt from 250 to over 5,000. Some sought-after beans, like Jamaican Blue Mountain, sell for three or four times the usual price.

'The treadmills in our tiny, straw-lined cages whir ever faster. I'm warning you, there's a capitalist conspiracy here. Workers of the world: stop sipping.'
                   -- Helen Cordes, Utne Reader, on the dangers of coffee used as a stimulant at work.


Sources: History of Food Maguelonne Toussaint-Samat (Blackwell 1992); Commodities Nick Rowling (Free Association Books, London 1987); Modern Africa (Basil Davidson Longman, London 1984); Utne Reader no 66. 
Brigitte Scheffer is a freelance journalist specializing in the Middle East and Latin America.

 

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Times they are a changin'

Posted by Christopher Morini on November 15, 2010 (0 Comments)

To: All current and past customers of Empire Coffee & Tea.

Subject: Empire Coffee & Tea Online Store Changes.

In the next few weeks Empire Coffee will be switching over to their new website hosted by Shopify.com (www.shopify.com)

Rest assured you will still enter the same web address you always have been entering: www.EmpireCoffeeTea.com

What this means for you in terms of a brand new website, is the added social functionality to interact with Empire Coffee and it’s community, but also purchase coffee on the go through the use of Blackberry, Android, and iOS enabled devices.

This new website also employs very advanced new features in order to make your shopping experience as streamlined as possible.

Empire Coffee & Tea is committed to providing you the best coffee and tea and other fine Empire products, selections available. Through this new web store we are able to bring you more products, more options, and more specials faster than ever before! We have listened to our loyal customers, and we are happy to provide this new level of service.


Empire Coffee & Tea is also proud to provide the highly demanded option to provide a punch card to online!

 

That’s right. We added functionality of it’s famed Coffee Card to it’s online customers! The punch cards given to customers that walk in the store get are now able to get “punches” online! This means free pounds for every 10 pounds you purchase! We have worked hard to find a way to do this, and finally IT’S HERE! 

Empire Coffee is also proud to announce ALL FORMS OF MAJOR CREDIT CARDS (Visa, Discover, Master Card, American Express) are now accepted at checkout.

Security as well has been a big concern for many of our long-term loyal customers and we have given it to them!

With 128bit SSL encryption and routed firewall security procedures, and the fact that your credit card information IS NEVER SEEN. NOT EVEN BY EMPIRE EMPLOYEES!

In the coming weeks we will be implementing this change. It will be overnight and will not detract from your normal shopping experience.  We have determined that since the holiday season is literally upon us, we will be keeping the “old” site on the back burner just as a security measure. Rest assured that if the site directs you back to the old site even when you were on the new site, that there are no tricks being played. It simply means that we are working around the clock and making improvements.

Improvements are being made on an hourly basis to this new web store. We expect to run into a few bugs. We ask that should you ever run into a problem that you please do not call the store but email the “site management” directly at:

 

Development & IT Support: MoriniEnterprises@Gmail.Com

Empire Coffee Support: EmpireCoffee@Yahoo.com

(These email addresses will be converting into Support@EmpireCoffeeTea.com & Sales@EmpireCoffeeTea.com shortly. We thank you for your patience and support.)

 

If it is an issue or concern with payment or checkout, please contact the store directly at 1-800-262-5908. Staff is standing by and waiting to assist you.


Empire Coffee & Tea thanks you in your continued loyalty as a customer. We are looking forward to this amazing new addition to the shopping experience and look to provide you with fine Coffee, Tea, and other related products for years to come. 

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The First Cup of Joe.

Posted by Christopher Morini on August 17, 2010 (0 Comments)


T
he original Empire Coffee and Tea Company is at 568 Ninth Avenue NY, NY on an out of the way stretch of that avenue famous for its gourmet foods.  Savvy New York cooks come here for the fish store, the bakery, the pasta store, the butcher, the cheese, the Italian deli, the Greek bakery, and the spice store. 

Ninth Avenue is the cradle of NY Gourmet hip. It's where the great food is at great prices.  It's everything you imagine shopping in NY, NY ought to be -- high-quality, great bargains, and worldly style.

The Ninth Avenue Empire Coffee and Tea Company is not a pretty little boutique shop. Nope. This store is all about fresh ground coffee and unique tea ... lots of it.  Bags and bags of every imaginable fresh roasted goumet coffee from around the world cover the walls and floor. The selection is dazzling and the smell: intoxicating. 

This store is sharp, smart, and fast. It's for New Yorkers!  They want the best coffee in the world ... they want it right now ... and they want it cheap.


As the stores and restaurants in Hoboken (the birthplace of Frank Sinatra and baseball) get newer, brighter, shinier,and slicker, Empire Coffee and Tea Company gets tastier and more relaxed.  There's a buzz of hipsters, creativists, and generally java cravin' ne'er-do-wells in and around this place; and a near constant stream of artists, musicians, day-jobbers, freelancers, web designers ;) and bankers sipping cups a' Joe.

Hundreds of snapshots clutter the walls with the faces that make Hoboken -- how shall we put it? -- Different?  You can see the rogue's gallery of exotic Empire java mongers right here on the gallery page.  Look for "Nick the Pick", "Tommy Goat", "JavaBaby", "rock & roll boys", and "LC-Bone".Click to see a list of the whole colorful line-up.  

Abbe runs it (and owns Empire along with her husband). She pretty much knows every single person who walks by.  And every single one waves.  Many holler.  You can see her sitting on one of the benches that turn the sidewalk in front of Hoboken Empire into the porch of a general store.  The only thing missing is a checker board, a rocking chair, and the whistle of the 5:15 from Hooterville.

Oh ... they have the same amazing, fresh roasted gourment coffee as the New York store too!

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